RFM scoring and segmentation service for Oracle Responsys

In 2020, digital commerce is more important than ever.

Shaw/Scott's new Oracle Responsys RFM service—or Recency, Frequency, Monetary service—is a first-of-its-kind proprietary machine-learning segmentation and analysis-scoring algorithm. It helps businesses of all kinds create more engaging, personalized digital experiences for customers.

Our new take on this traditional RFM analysis utilizes opens, clicks, conversions, and sent activity across various channels. It then applies advanced scoring and segmentation to improve engagement and sales potential by identifying unique marketing opportunities for every customer.

Shaw/Scott is ready to help you enable RFM

As an Oracle Partner, we have the expertise to help you make the most of the RFM service, including:

  • / Setting up conversion and revenue tracking

  • / Leveraging RFM-based customer personas

  • / Creating more personalized campaigns

  • / Testing offers, dynamic content, and segmentation

Learn more about our RFM service

Download the guide today to get started. Questions? You can also email us directly.