Who is Braze:
Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real-time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
How we work together:
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Platform Migration
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Solutions Engineering
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Campaign Management
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Client Work
Braze Migration
Challenge:
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Support ~100 campaigns in 12 separate languages during Udemy’s migration from Responsys to Braze
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Provide Udemy team with a user-friendly method to update copy across multiple languages outside of Braze
Solution:
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Develop structured email template converting RPL language into Liquid Script
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Create a Connected Content Block to populate the copy in every language
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Translated campaign copy is sent over by Udemy via AWS to the Connected Content Block in Braze
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Email is dynamically populated with the correct copy based on the subscriber’s language preference
Impact
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Udemy’s marketing team has a more agile process to make changes to their emails cutting down their overall production time
Braze Migration
Challenge:
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Migrate 139 campaigns and 31 canvases into Braze from Responsys
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Enable Course Hero team to execute campaigns in Braze that require complex personalization
Solution:
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Campaign migration executed utilizing sprint methodology, prioritizing business-critical campaigns first
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Templatized examples of complex dynamic content blocks created for Course Hero’s most common use cases
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Shaw/Scott team conducted hands-on training and provided Course Hero with detailed documentation
Impact
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Course Hero team experienced no downtime in campaign execution during migration timeframe
Accolades
Accolades