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Who is Braze:
 

Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real-time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.

How we work together:

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Platform Migration

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Solutions Engineering

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Campaign Management

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Client Work

Braze Migration

Challenge:

  • Support ~100 campaigns in 12 separate languages during Udemy’s migration from Responsys to Braze

  • Provide Udemy team with a user-friendly method to update copy across multiple languages outside of Braze

Solution:

  • Develop structured email template converting RPL language into Liquid Script

  • Create a Connected Content Block to populate the copy in every language

  • Translated campaign copy is sent over by Udemy via AWS to the Connected Content Block in Braze

  • Email is dynamically populated with the correct copy based on the subscriber’s language preference

 

Impact

  • Udemy’s marketing team has a more agile process to make changes to their emails cutting down their overall production time

Braze Migration

Challenge:

  • Migrate 139 campaigns and 31 canvases into Braze from Responsys

  • Enable Course Hero team to execute campaigns in Braze that require complex personalization

Solution:

  • Campaign migration executed utilizing sprint methodology, prioritizing business-critical campaigns first

  • Templatized examples of complex dynamic content blocks created for Course Hero’s most common use cases

  • Shaw/Scott team conducted hands-on training and provided Course Hero with detailed documentation

 

Impact

  • Course Hero team experienced no downtime in campaign execution during migration timeframe

Accolades

Accolades

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