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Retail Loyalty in a Pandemic

A three-part white paper series

Retailers have been consistently reacting to a sea of industry shifts — finding new ways to reach consumers because of changing expectations, accepting new technology innovations, and battling heaps of different competitors. Reinventing themselves was the norm to stay afloat and be competitive. Now with the sweeping changes in 2020 from the global pandemic, the need to adapt has accelerated tenfold.

In this three-part series developed with our partners, Movable Ink and Oracle Marketing Cloud, we’ll explore the key shifts in retail and provide strategic tactics and input from marketers to help retailers deepen loyalty, drive positive sentiment, and thrive in 2021.

Our content partners

Part 1:

Radical Shifts in Shopping Patterns

In Part 1, we look at specific changes in shopping behavior and how to navigate them by understanding shifting audiences, providing consumers more choices, and using proactive language in communications.

Part 2:

Creating Authentic Connections

In Part 2 of this series, we’ll look at the tools and strategies available to help strike the right chord with customers looking for authenticity, convenience, stability, and empathy.

Part 3:

Frictionless and Flexible Approach to Loyalty

In Part 3, we’ll discuss several loyalty-building approaches for retailers to retain and build loyalty now and in the future.

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