Retail Loyalty in a Pandemic
A three-part white paper series
Retailers have been consistently reacting to a sea of industry shifts — finding new ways to reach consumers because of changing expectations, accepting new technology innovations, and battling heaps of different competitors. Reinventing themselves was the norm to stay afloat and be competitive. Now with the sweeping changes in 2020 from the global pandemic, the need to adapt has accelerated tenfold.
In this three-part series developed with our partners, Movable Ink and Oracle Marketing Cloud, we’ll explore the key shifts in retail and provide strategic tactics and input from marketers to help retailers deepen loyalty, drive positive sentiment, and thrive in 2021.
Our content partners
Frictionless and Flexible Approach to Loyalty
In Part 3, we’ll discuss several loyalty-building approaches for retailers to retain and build loyalty now and in the future.